NICMAR retains Tonic Worldwide as its digital media partner, renews integrated mandate
CE DESK 
NICMAR (The National Institute of Construction Management and Research) has renewed its association with Tonic Worldwide as its integrated digital marketing partner. The mandate was first awarded in October 2025 following a multi-agency pitch.
Under the renewed mandate, Tonic Worldwide will continue to manage NICMAR’s digital media presence across social media, SEO, performance marketing and offline creatives. The focus will remain on strengthening the institution’s digital presence, building its online reputation and driving enrolments across its campuses in Pune, Hyderabad, Delhi NCR and Mumbai.
Commenting on the renewal, Gaurav Bajpai, Director- Sales & Marketing, NICMAR, said, “Over the past year, Tonic Worldwide has shown a strong understanding of our audience and our ambition. As the aspirations of students and the demands of the industry continue to evolve, we are glad to continue this partnership and build on the momentum we have created together.”
Sudish Balan, Co-Founder and Chief Creative Officer, Tonic Worldwide, added, “It’s gratifying, and also a testament to their trust, that NICMAR has chosen to continue with us. It is an institution that produces industry-ready talent for the construction and infrastructure sectors, and our endeavour has been to connect that academic excellence and campus culture with students in a meaningful and relatable way. We look forward to taking the brand’s story to the next level.”
About Tonic Worldwide:
Tonic Worldwide is one of the most awarded independent digital agencies in India with offices in India, the USA and the Middle East. Tonic believes in shaping the brands of tomorrow, through its unique Human+AI growth framework and interconnected platforms, bringing together creativity, culture, and technology to deliver meaningful human experiences and measurable business growth. With nearly two decades of experience, Tonic has worked with brands across verticals including L’Oréal Paris, Bingo!, Aashirvaad, SBI General Insurance, Greenply, MTV, Nutralite, Motul, Parachute Baby Advansed, Aditya Birla Group, Tata Housing, Motilal Oswal Wealth Management, Shriram Finance, Kotak Mahindra Bank, Glucon-D, Welspun One, South Africa Tourism, Apparel Group (UAE), Dubai Maritime City Authority, Al Maya Group, Bahar, TASC, Dusoul and Alabama Power, amongst others.
