Nikita Seetha Appointed as Director – Digital at BBDO
CE DESK 
Nikita Seetha has been appointed as Director – Digital at BBDO, part of the Omnicom network, where she will lead integrated digital media planning, performance marketing, and data-driven brand strategies.
Based in Gurugram, Seetha brings rich expertise in audience targeting, media planning, and cross-channel campaign optimization. In her leadership role, she will guide digital transformation initiatives and performance media delivery for the agency’s client portfolio across high-growth consumer categories.
Seetha advances within the Omnicom ecosystem following a successful multi-year tenure across DDB Mudra Group. She initially joined DDB Mudra in September 2023 as Manager – Digital Media Planning, before being elevated to Partner – Integrated Media Planning in October 2024. During her time with the group, she managed media planning mandates for leading consumer brands, including William Grant & Sons (Glenfiddich, Monkey Shoulder, and Hendrick’s), TTK Prestige, Kshema, Borges, and Sparx.
Prior to her journey within Omnicom, Seetha spent over two years at Havas Media Group as Executive – Digital. There, she handled digital strategy and paid media campaigns for marquee clients such as Bira 91, Sleepwell, Voltas, Voltas Beko, Firefox Bikes, Catch Masala, Realme, and Kajaria Tiles. Her earlier professional experience includes international content programming at OTT streaming platform MX Player and digital marketing internships at Experience Commerce and GCMMF (Amul).
Her appointment strengthens BBDO’s digital capabilities as brands demand integrated, culture-led advertising paired with robust performance measurement.
