Alisha K Promoted to AVP Brand and Marketing at InsuranceDekho
CE DESK 
Insurtech platform InsuranceDekho has elevated seasoned brand strategist Alisha K to the position of Assistant Vice President – Brand and Marketing. In her elevated leadership capacity, she will lead integrated brand storytelling, creative direction, multi-channel marketing campaigns, content frameworks, and consumer engagement initiatives across the company’s retail insurance offerings.
Alisha has been associated with InsuranceDekho since September 2025, previously serving in senior brand management roles where she helped shape high-impact brand properties like the “Khul Kar Khelo” campaign. Over her career spanning more than eight years, she has developed specialized expertise across brand strategy, product storytelling, influencer activations, below-the-line (BTL) marketing, and organic customer acquisition.
Prior to joining InsuranceDekho, Alisha led product marketing launches and digital content strategies at fintech platform INDmoney. Earlier, she served in marketing communications at Home Credit India, where she managed large-scale retail branding across thousands of partner stores, executed multi-lingual point-of-sale campaigns, and launched consumer financial literacy series. Her previous professional journey also includes heading content, brand integration, and university partnerships at edtech company Leverage Edu, as well as managing special projects and flagship CXO interview IPs at Josh Talks.
Her elevation comes as InsuranceDekho continues to expand its technology-driven insurance distribution network and strengthen brand trust across Indian households. Alisha’s background across fintech, edtech, and impact media equips her to drive meaningful consumer connections and scale InsuranceDekho’s brand presence nationwide.
