Vaibhav Sooryavanshi Fronts Air India’s Together We Fly Campaign
CE DESK 
National carrier Air India has launched the latest edition of its flagship brand platform, ‘There is an Air About India’, featuring teenage cricket sensation Vaibhav Sooryavanshi. Timed around the Asian Games, the digital campaign film shifts the narrative spotlight from individual glory to the collective encouragement, mentorship, and community support behind every sporting champion.
The film follows Sooryavanshi’s meteoric journey from a young boy dreaming of cricket while perched on his father’s shoulders to becoming an emerging national star. Throughout the storytelling, the narrative emphasizes the parents, coaches, mentors, teammates, groundskeepers, and cheering fans who power his journey. The visual narrative weaves in scenes across diverse sporting disciplines, celebrating the wider ecosystem that drives India’s sporting triumphs on the international stage.
The campaign’s central theme is captured in its soundtrack refrain, ‘Together We Fly’, reinforcing the message that great achievements are rarely accomplished in isolation. Conceptualised and produced by Air India in partnership with creative agency McCann, the film features an energetic fusion rap soundtrack that blends contemporary beats with traditional Indian instruments.
Air India is among the first major national brands to partner with the 15-year-old cricketer. The airline draws an inspiring parallel between the collective spirit that lifts young athletes and its own ongoing transformation journey as a global airline representing modern India.
