Zupee Studio Becomes India’s Fastest-Growing Short-Form Entertainment App with 10 Million Downloads

Zupee Studio achieves 10 million downloads, emerging as India’s fastest-growing short-form entertainment app. Discover how microdramas and mobile-first content drive its meteoric rise.

Zupee Studio has become one of the biggest milestones in the history of the digital entertainment industry in India with 10 million downloads in record time. This positions the company as the fastest growing short-form entertainment app in the nation, showcasing the country’s increasing consumption tendencies and the growing appetite for mobile-fist and short-form storytelling.

Zupee Studio’s release on September 2025 came as the company’s biggest pivot away from real-money gaming as strategically planned in light of the industry’s recent changes. Considering the surging popularity of short videos, the entertainment app presents 1-3 minute mobile-optimized episodes in genres of romance, thriller, comedy, and action. This pivot to short-form entertainment caters to the vast market of users in Tier 2 and Tier 3 cities, indicating a growing demand for high-quality microdramas.

Zupee Studio has core content that includes the web series “Maut Ki Ghati,” “Khooni Flat Ka Rahasaya, “ and “Ghost in Love,” which in total garnered over 5 million views just within the first four weeks. This popularity is best attributed to the freemium model that lets users access a limited preview of each series and requires a Zupee Plus subscription of ₹499 a quarter to gain fully ad-free access.

The remarkable expansion of Zupee Studio exemplifies the company’s ability to adjust to regulatory shifts and the demand for short-form digital content in the Indian market.