Zee Studios Appoints Thanigasalam Murugadass as Associate Director – Marketing

Zee Studios welcomes Thanigasalam Murugadass as Associate Director of Marketing to strengthen its brand strategy, audience engagement, and film promotions.

Zee Studios has announced the appointment of Thanigasalam Murugadass as Associate Director – Marketing, reinforcing its focus on strategic storytelling, audience engagement, and innovative film marketing. With this addition, the studio aims to enhance its promotional strategies across theatrical and digital releases, leveraging data-driven insights and creative campaigns.

Announcing the move on LinkedIn, Murugadass said, “New year. New chapter. Excited to begin my new role as Associate Director – Marketing (South) at Zee Studios. Starting my career in print and spending 14+ years working across platforms, formats, and audiences—including a deeply enriching last phase at ZEE5 – this move feels like a full-circle moment, bringing together learnings from across media. As I step into studio and theatrical marketing, my focus will be on driving integrated, audience-first strategies and campaigns that celebrate cinema and bring powerful stories to the big screen. Looking ahead to what’s next.”

Thanigasalam Murugadass brings with him extensive experience in entertainment marketing, brand collaborations, and audience-driven communication. Over the years, he has worked on diverse film marketing campaigns that successfully blended mass appeal with digital innovation, helping studios connect with evolving viewers across platforms.

In his new role at Zee Studios, Murugadass will be responsible for conceptualizing and executing marketing strategies for upcoming projects, ensuring that each film’s promotional narrative resonates with its target audience. His expertise is expected to strengthen the studio’s integrated marketing approach across genres and languages.

This appointment signals Zee Studios’ continued commitment to fostering creative leadership while driving stronger audience relationships through impactful campaigns. With Murugadass on board, the studio aims to create memorable cinematic launches backed by strategic and emotionally resonant storytelling.