CE DESK 
vivo India launches #SwitchOff 2025 urging families to reclaim dinner tables from screens—72% kids bond most at meals, 91% say talks improve phone-free per Switch Off Study.
vivo, the innovative smartphone brand, has unveiled its latest campaign, ‘Dinner Time,’ spotlighting the magic of family bonding over shared meals. Amid fast-paced urban lives, the initiative reminds consumers that smartphones can capture—and enhance—those irreplaceable moments, turning ordinary dinners into cherished memories.
The campaign features relatable vignettes of multi-generational families: grandparents sharing stories, kids giggling over games, and parents unwinding after long days. vivo’s latest V-series phones take center stage, with AI-powered cameras delivering crystal-clear low-light shots of candlelit tables and group selfies that freeze laughter in time. Integrated features like 360° audio recording and family-sharing albums elevate the experience.
Directed by a celebrated ad filmmaker, the TVCs, social reels, and OOH creatives roll out across India during festive peaks. “Dinner time isn’t just eating—it’s connection,” says vivo India’s marketing head. “Our tech makes those bonds last forever.” Interactive elements include AR filters for virtual family dinners and user-generated content contests.
This emotional pivot aligns with vivo’s 20% market growth, positioning it as the family’s digital storyteller. Available now, the campaign resonates deeply in a culture valuing ‘ghar ka khana’ and heartfelt ties.
