VIDA Becomes Title Partner of Kolkata Knight Riders to Power a New Era in Sustainable Cricket
CE DESK 
VIDA, the electric mobility brand from Hero MotoCorp, partners with Kolkata Knight Riders as Title Partner to promote sustainable mobility, fan engagement, and innovation in the upcoming IPL season.
In a significant move blending sports with sustainability, VIDA, the electric mobility brand from Hero MotoCorp, has announced its partnership with the Kolkata Knight Riders (KKR) as the team’s Title Partner for the upcoming Indian Premier League (IPL) season. This collaboration marks a powerful synergy between two dynamic brands committed to innovation, performance, and a greener future.
VIDA’s association with KKR reflects its mission to accelerate the adoption of electric vehicles across India while connecting with millions of passionate cricket fans. As part of the partnership, the KKR jersey will feature VIDA’s branding, symbolizing the fusion of athletic energy and sustainable technology.
Commenting on the partnership, executives from both organizations highlighted the shared values of youthful energy, progressiveness, and social responsibility. The collaboration is expected to include digital campaigns, fan engagement initiatives, and awareness programs promoting eco-friendly commuting solutions.
With this alliance, VIDA not only amplifies its brand presence on a national stage but also reinforces its role as a catalyst in India’s transition toward sustainable mobility, making cricket an exciting platform for change.
