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UNIQLO’s new campaign featuring Rahul Dravid highlights the LifeWear collection’s comfort and versatility, launching alongside an AR experience at the Bengaluru store.
UNIQLO’s newest campaign, titled “Everyday Wear for Mr. Dependable,” features cricket star Rahul Dravid. The campaign highlights UNIQLO’s LifeWear philosophy, which focuses on creating simple, comfortable, and high-quality clothing that fits into modern life. Dravid showcases two essential pieces: the breathable AIRism Polo Shirt, which he wears as a cricket coach, and the pristine Super Non-Iron Shirt, perfect for family occasions.
The advertisement employs a split-screen technique to depict both Dravid’s professional and personal life, demonstrating that UNIQLO clothing is suitable for people of all ages.
This campaign takes a comprehensive 360-degree approach, utilizing online advertisements, social media, customer relationship management (CRM), in-store promotions, and outdoor advertising. The new UNIQLO store at Orion Mall in Bengaluru also features the brand’s first-ever augmented reality activation, allowing customers to interact with a virtual avatar of Rahul Dravid. Overall, this campaign positions UNIQLO as a brand dedicated to making everyday clothing that is comfortable, reliable, and consistent.
Speaking about the campaign, Rahul Dravid said, “Being a part of the UNIQLO campaign is special as it reflects both sides of who I am in my regular daily life. I’ve always believed in keeping things simple and consistent, in sports and in life. UNIQLO fits into every version of my day – it’s simple, comfortable and functional.”
In the campaign film, Dravid is seen in two effortlessly stylish modes: as his on-field self in the UNIQLO AIRism Polo Shirt, strolling past the nets as a coach; and as his off-field self in the UNIQLO Super Non Iron Shirt, heading out for a family dinner.
Through a playful split-screen exchange between the two ‘Dravids’, the film underscores how UNIQLO clothing is dependable and versatile for every moment of the day.
“We are very pleased to collaborate with the cricket legend,” said Nidhi Rastogi, Marketing Director, UNIQLO India. “Rahul Dravid represents the same consistency, simplicity, and quiet confidence that UNIQLO embodies. Through this campaign we showcase the two sides of Rahul Dravid, the coach on the field and the family man off field, showcasing that UNIQLO is a dependable choice of clothing for your everyday life”.
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