Ulka South Names Siddharth Mehta Group Creative Director to Boost Creative Leadership
CE DESK 
Ulka South has appointed Siddharth Mehta as Group Creative Director. The move strengthens the agency’s creative leadership in the southern region. Mehta brings more than 15 years of experience across advertising, digital, and creative-tech. He will report to the Chief Creative Officer of Ulka.
Before joining Ulka, Mehta was working with The Womb. He has handled large brand campaigns across multiple categories. His background includes work in traditional advertising as well as digital and technology-led creative solutions. This mix of skills is seen as a good fit for Ulka’s growing focus on integrated and tech-driven campaigns.
In his new role, Mehta will lead creative teams across Ulka’s South offices. He will be responsible for guiding big ideas for key clients. He will also work closely with strategy, accounts, and production teams to improve the quality of output. The agency expects his leadership to help win new business and deliver stronger creative work in the region.
This appointment comes soon after Ulka named Sai Karthik as Senior Vice President and Head of Strategy, South. Together, these moves show that the agency is building a stronger leadership bench in the South. Ulka, part of BBDO Group India, has been expanding its presence in Bengaluru and Chennai. The company wants to serve both new-economy brands and established clients with sharper creative and strategic capabilities.
