Pinkvilla Appoints Vivek Mohan Sharma as Chief Executive Officer
CE DESK 
Digital entertainment and lifestyle platform Pinkvilla has appointed Vivek Mohan Sharma, as its Chief Executive Officer. The announcement marks a major leadership transition as the media brand enters its next growth phase under the Flipkart Group.
Sharma brings more than two decades of extensive experience across media, entertainment, digital platforms, telecom, and financial services. Throughout his career, he has led business development, digital transformation, content ecosystems, and monetization strategies. His background combines a deep understanding of consumer behavior with strong operational execution across multiplatform media brands.
Before joining Pinkvilla, Sharma served as Business Head for Youth, Music, and English Entertainment at JioStar, overseeing prominent television and digital brands such as MTV. Prior to that, he spent over five years with Mirchi in senior leadership capacities, including Head of Digital Content Business and Regional Director for West and Central India. His earlier career also includes leadership assignments with mainstream media organizations and corporate brands.
In his new role, Sharma will steer Pinkvilla’s digital content roadmap, community engagement, and new monetization models. His mandate includes expanding video and lifestyle offerings, exploring short-form scripted formats, and driving synergies with the broader Flipkart ecosystem. The network aims to strengthen its position as a go-to destination for Bollywood, entertainment, fashion, and lifestyle audiences across India and global diaspora markets.
