CE DESK 
Tonic Worldwide to lead digital marketing for Monarch Legacy Edition, crafting luxury brandy’s online presence with storytelling and targeted campaigns.
Tonic Worldwide has won the highly sought-after digital mandate for Monarch Legacy Edition, a high-end brandy from Tilaknagar Industries. This appointment is a big deal for both the agency and the brand. They are now going to work on creating a compelling digital story that captures the essence of royal indulgence and fine craftsmanship.
Monarch Legacy Edition is known for its careful production. It is a 100% pure grape brandy that has been expertly mixed with aged Indian grape spirits from the Sahyadri ranges and French grape spirits that have been aged for up to eight years. The result is a rich sensory experience, with fruity and grape smells and creamy oak and dried fruit tastes on the tongue. The finish is smooth but lively, with hints of cinnamon and clove that will please even the most discerning drinkers of fine spirits.
Entrusted with this digital mandate, Tonic Worldwide will spearhead the brand’s holistic online presence—which includes strategy development, content creation, and execution across various digital platforms. The agency’s job is to turn the Monarch Legacy Edition’s history and luxury appeal into interesting digital stories that appeal to modern luxury shoppers, especially those who are interested in exclusive lifestyles and aspirational lifestyles.
This partnership is part of a larger trend in the Indian premium spirits industry: more and more companies are using digital marketing to reach wealthy customers who want to have unique experiences. Brands like Monarch are leveraging digital channels to not just advertise products, but to cultivate immersive brand experiences, foster community engagement, and build enduring emotional connections.
Tonic Worldwide’s plan is to tell rich stories about the craftsmanship, heritage, and premium positioning of the Monarch Legacy Edition. They will do this through influencer partnerships, immersive visuals, and targeted campaigns that focus on the brand’s unique story.
In the competitive luxury alcobev market, this partnership helps Monarch Legacy Edition become a well-known symbol of sophistication and true indulgence, made for people who enjoy the finer things in life. Together, Tonic Worldwide and Monarch Legacy Edition are poised to redefine luxury brandy’s digital journey in India.
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