The Minimalist Wins Integrated Digital Mandate for TyresNmore
CE DESK 
TyresNmore, the online-first automotive services platform backed by CEAT Tyres, has appointed independent creative solutions and brand strategy agency The Minimalist as its integrated digital agency. The mandate covers brand strategy, creative and content development, social media management, and performance marketing, as the company seeks to strengthen its digital presence and deepen engagement with India’s growing community of vehicle owners.
Under the partnership, The Minimalist will work to build a sharper, more distinctive brand voice for TyresNmore, connecting with both automobile enthusiasts and everyday vehicle owners across India. The agency will also focus on strengthening the brand’s presence across digital and on-ground consumer touchpoints, including its app, website, and physical service locations.
The mandate aims to build greater brand salience, customer engagement, and consideration for TyresNmore across relevant consumer touchpoints. The integrated approach spanning brand, content, social media, and performance marketing reflects the company’s commitment to a cohesive digital strategy that drives both awareness and conversion.
For The Minimalist, the win adds to its presence in the automotive sector and expands its portfolio of integrated brand and digital assignments. The agency has previously worked with brands across FMCG, personal care, and fashion, bringing cross-category expertise to the TyresNmore account.
TyresNmore, founded in 2014 and headquartered in New Delhi, specialises in doorstep fitment of tyres, batteries, and alloy wheels for cars, SUVs, and two-wheelers. The platform offers a wide catalogue of domestic and international brands including CEAT, MRF, Michelin, Bridgestone, Goodyear, and Apollo, along with value-added services such as wheel balancing and alignment.
The appointment comes shortly after CEAT’s ₹2.74 crore capital infusion into TyresNmore in July 2026, reinforcing the parent company’s commitment to scaling its digital-first distribution arm and expanding its doorstep service network across key metros.
