CE DESK 
Taboola teams up with JOE Media Group, utilizing AI-driven content recommendations and analytics to increase audience engagement and achieve 40% revenue growth.
Taboola and JOE Media Group have worked together to increase user engagement and revenue on JOE Media Group’s digital platforms. This is made possible by Taboola’s sophisticated technologies in performance advertising and audience engagement which help automate content delivery and help customize user experience.
With a digital focus on news and entertainment for young people and a readership of over 2 million unique visitors each month and 150 million annual pageviews, JOE Media Group qualifies as a significant digital content provider. Taboola’s products which include Taboola Feed, Mid-Article, Explore More and Newsroom have helped JOE increase average monthly revenue by 40%.
Taboola Feed recommends personalized, multi-format content, which significantly increases engagement for users arriving from social media and apps, deepening the sessions. Newsroom provides real-time insights and performance tracking which allows content teams to adjust strategies and amplify focus.
This collaboration showcases the commitment both companies have to the delivery of engaging and relevant digital content and the optimization of monetization. This partnership demonstrates the use of AI propulsion and predictive analytics to monetize digital content. The companies continue to refine the partnership and user experience to increase the market reach of JOE Media Group Working together, Rich user experiences and improved market position.
Adam Singolda, founder and CEO, Taboola said:Â “Since we started working together, JOE Media has shown a commitment to delivering engaging news and entertainment content to a huge audience. They have become a key partner, taking a holistic approach to growth across all parts of their business through audience development, insights and monetisation. We look forward to continuing our work together.”
