SW Network and Flipkart Reimagine Tech Launches with 360° Campaign for Motorola Razr 60 Swarovski Edition
CE DESK 
SW Network and Flipkart launch a unique 360° campaign combining digital buzz, runway fashion, and influencer activations to promote the Motorola Razr 60 Swarovski Edition in India.
In partnership with Flipkart and Motorola, SW Network has re-imagined tech launches with a first-ever 360deg tech campaign for Motorola Razr 60 Swarovski Edition (Limited Edition) and Motorola Buds Loop Swarovski Edition (Limited Edition), supported by pre-launch digital buzz, high fashion runway, and post launch amplification culminating in an exclusive launch on Flipkart for the Big Billion Sale.
The campaign started with an ingenious digital activation where comedian, Sufi Motiwala, roasted tech reviewers, which led to interesting debates around the intersection of technology and fashion.This captivating synergy highlighted the product’s unconventional blend of fashion and technology.
Ms. Jacqueline Fernandez took the stage as the showstopper of the extravaganza as SW Network also orchestrated a fashion-tech runway extravaganza with the Razr 60 adorned with Swarovski and the sculpted Moto Buds Loop, which were showcased as wearable luxury items.These influencers and creators demonstrated the style and design of the products, making them more than just technical gadgets and showcasing them as fashion accessories.
The campaign then proceeded to draw attention across the digital and lifestyle media platforms, making the launch a cultural event, a coming together of technology and fashion.This resulted in influencers taking the story to Social Media, which spread the excitement among consumers and drove sales through Flipkart’s ad-hoc event landing page.
This innovative approach marked a paradigm shift in the way premium tech products are launched in India, emphasizing style and experience along with innovation.
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