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Sudarshan Karandikar has been named Vice President of Madison Media Loop, the digital-first creative unit of Madison World. He will be in charge of strategic innovation and creative growth. Sudarshan has worked at top agencies like Ogilvy, McCann, Dentsu, and FCB Interface for more than 20 years. He is well-qualified to shape the future of Madison Media Loop’s brand stories.
Sudarshan has built a reputation over the course of his career for being a great strategist, being aware of other cultures, and being a great artist. He led the Mumbai Traffic Police’s “Punishing Signal” campaign, which was a huge success around the world. This shows that he can make work that is both culturally relevant and impactful. At Madison Media Loop, he will work on making tech-enabled, culturally relevant stories for big clients like Asian Paints, Zee5, Emami, and Godrej Properties.
Sudarshan’s knowledge of how to combine culture, creativity, and technology – three important pillars he sees as necessary for changing brand stories – will help Madison Media Loop. Sudarshan says, “Culture, creativity, and technology are the three things that can really change brand stories.“
Vikram Sakhuja, Group CEO of Madison Media & OOH, said he was excited about this new chapter and that “Sudarshan’s arrival marks an exciting new chapter in our journey.” Madison Media Loop shows that it is committed to innovation and creative excellence in the digital world by making this strategic hire.
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