CE DESK 
Charlotte Tilbury appoints Sobhita Dhulipala as brand face for its debut India campaign, promoting the new Airbrush Flawless Foundation with 34 shades on Nykaa.
Sobhita Dhulipala has been named the first-ever Indian beauty muse and brand face of luxury beauty brand Charlotte Tilbury for its debut campaign in India. This major appointment marks Charlotte Tilbury’s strategic entry into the rapidly growing Indian beauty market. Dhulipala’s timeless glamour, confidence, and individuality perfectly align with the brand’s ethos of empowering people to feel flawless and unstoppable.
As the face of Charlotte Tilbury’s new Airbrush Flawless Foundation, Sobhita represents the campaign’s message of effortless, radiant beauty. The foundation, available in 34 shades exclusively on Nykaa, features advanced technologies like Powder Blur™ AirTech and Biomimetic Second Skin Tech™ to deliver long-lasting, lightweight coverage that reduces the appearance of blemishes, pores, pigmentation, and fine lines.
Joining the ranks of global muses such as Bella Hadid and Kate Moss, Dhulipala’s collaboration with Charlotte Tilbury underscores the increasing importance of Indian consumers in the luxury cosmetics industry. Her association highlights a growing trend of Indian celebrities fronting international beauty brands to create authentic connections with local audiences.
This campaign cements Charlotte Tilbury’s commitment to the Indian market while celebrating Sobhita Dhulipala’s rise as a global style icon known for her artistry, elegance, and modern glamour.
