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Smartly integrates with Spotify Ads Manager, enabling brands to run AI-powered audio and video campaigns across channels with real-time optimization and unified measurement.
In a smart move, the artificial intelligence powered advertising platform has joined forces with Spotify to empower brands and agencies with better cross-channel advertising capabilities. When combined with Smartly’s capability to integrate native advertising across major digital platforms, advertisers are now able to run Spotify audio and video campaigns directly across Smartly, providing a seamless and unified advertising experience.
The partnership combines Smartly’s solution of AI-driven creative scalability, real-time campaign optimizations and consolidated measurement with Spotify’s hyper-engaged audience environment. Generative AI capabilities, smart templates, and the ability to repurpose existing social assets give advertisers the power to create Spotify-compatible ads fast. This methodology helps quickly scale campaigns and let AI control budget across channels.
Spotify has impressive incremental reach: according to Nielsen studies, 22% greater than social media and 27% greater than conventional TV. Additionally, mixing together audio and video campaigns can help increase purchase intent by as much as 35%, transforming your consumer attention into shareable results. Smartly’s platform provides a unified view of campaign planning, execution, and optimization for performance and business results in real-time.
The integration between Smartly and Spotify will be available to all Smartly users soon, and it is a huge step forward for AI and automated cross-channel digital advertising, helping brands to reach audiences more effectively on the world’s most popular audio streaming platform.
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