CE DESK 
Scribbld secures digital and social media marketing mandate for Foot Locker India, driving creative social-first campaigns to boost brand engagement.
Mumbai-based independent creative digital agency Scribbld has won the mandate for digital and social media marketing for Foot Locker India… This includes accelerating the brand’s growth and enhancing user engagement in India. Scribbld’s Mumbai office will handle the Foot Locker India account head-on with social-first campaigns.
Foot Locker is one of the biggest American sneakers and sportswear retailers and opened its first store in India last year within a long-term licensing agreement with Metro Brands for retail and Nykaa Fashion for its exclusive e-commerce platform. This agreement permits Indian consumers to access the brand’s globally available sneakers through physical stores and additional online channels.
Scribbld, founded in late 2020, has gained immense prestige for its integrated marketing and advertising campaigns for brands like Amazon, Nykaa, and Flipkart. This agency is also known for its new storytelling marketing type and has recently opened an office in UAE to serve their international clients.
For Scribbld, the partnership with Foot Locker India serves as an innovative benchmark as it seeks to construct highly imaginative and creative campaigns which resonate with the brand’s audience as well as aids the brand’s growth in the country’s market.
