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Schbang secures the performance marketing mandate for Pyng, launching an AI-driven campaign with Google Veo 3. Discover how this full-stack partnership boosts Pyng’s expert discovery platform with innovative creative and proven results.
Schbang has been chosen to handle performance marketing for Pyng, a Bangalore-based platform that helps professionals find each other in more than 50 areas, such as fitness, finance, events, travel, and hobbies. The partnership includes all parts of performance, such as creative development, media execution, and search marketing.
To kick off the partnership, Schbang used Google’s Veo 3 to create an AI-driven campaign that produced six ads that were visually appealing and addressed common life problems (like missed workouts and last-minute travel or money needs). These ads positioned Pyng as the go-to place for verified, trustworthy experts. The campaign was made to be quick and specific, focussing on usefulness and cultural relevance while using optimised, full-funnel media strategies to get people to download the app and keep using it.
The campaign has had some promising early results in terms of performance and engagement metrics. Leaders at Schbang talked about the data-driven, creative-first approach, while Pyng’s marketing leads praised the AI-powered creative strategy for its speed, quality, and impact.
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