Sahil Gambhir joins Rapport Initiative as General Manager – OOH
CE DESK 
Sahil Gambhir has joined Rapport Initiative, Omnicom Media’s out-of-home agency, as General Manager – OOH. In his new role, he will lead strategic client partnerships, business growth, and the development of innovative outdoor advertising solutions for the agency’s portfolio of major accounts.
Gambhir will oversee accounts including Netflix and other leading brands, helping create integrated out-of-home campaigns that combine high-impact visibility with audience engagement. His mandate will cover premium outdoor advertising, transit media, airport media, cinema integrations, mall branding, experiential activations, and large-format innovations.
He joins Rapport Initiative from WPP Media’s Kinetic and Interactive divisions, where he served as Senior Business Director. In that role, he led OOH and cinema media solutions for several prominent brands and worked on campaigns across multiple formats and high-traffic environments.
His appointment comes as brands increasingly look at OOH media as a platform for more than traditional visibility. Digital screens, airport installations, transit branding, interactive formats, and experiential campaigns are allowing advertisers to build stronger connections with consumers in public spaces.
Rapport Initiative focuses on connecting creativity with dynamic out-of-home audiences. Gambhir’s appointment is expected to strengthen the agency’s leadership capabilities and support its efforts to develop more integrated, measurable, and culturally relevant OOH campaigns for clients.ost dynamic business markets.
