PROHED secures the performance marketing mandate for McGraw Hill, aiming to enhance digital engagement with learners and educators across India.
The full-funnel digital marketing agency PROHED has been given the job of performance marketing for McGraw Hill, a global leader in education publishing, in India. The goal of the partnership is to improve McGraw Hill’s online presence and get more people involved with it, including students and teachers across the country.
As part of this mandate, PROHED will work to increase McGraw Hill’s reach by running strategic performance campaigns across digital channels. This includes buying media that is aimed at specific audiences, optimizing campaigns based on return on investment (ROI), and using data to create engagement strategies that support McGraw Hill’s mission of providing effective and easy-to-use learning solutions.
Pranay Neema, Associate Director at McGraw Hill India, “At McGraw Hill, our mission is to empower every learner to reach their full potential. This partnership enables us to expand the reach of our trusted, high-quality content—created in collaboration with world-class authors—and deliver flexible, data-driven digital learning solutions that align with the diverse and evolving needs of students and educators across India.”
As education in India quickly moves to digital and hybrid formats, McGraw Hill’s decision to work with a digital-first agency shows that it wants to keep up with new ways of learning.
McGraw Hill’s push for performance marketing will be a key part of its efforts to promote its e-learning platforms, digital textbooks, test prep tools, and other online learning resources for students, teachers, and schools.
This win adds another important client to PROHED’s growing education portfolio and shows that the agency can do performance-led marketing in a wide range of industries.
