CE DESK 
LIC appoints Pradeep Shenoy as Executive Director, Corporate Communication, to enhance brand trust, digital engagement, and strategic outreach for India’s leading insurance provider.
Life Insurance Corporation of India (LIC) has appointed Pradeep Shenoy as Executive Director, Corporate Communication, marking a new chapter in the history of this prominent institution. Shenoy has considerable experience in public relations, digital public relations, integrated communication, and crisis communication. These abilities will aid Shenoy in addressing the importance of stakeholder communications for LIC, especially in a rapidly evolving and dynamic financial environment. His appointment comes at a time when LIC is strengthening its customer-centric branding and investing in technology to serve its clients across generations.
Pradeep Shenoy will be accountable for streamlining all of LIC’s communications, which includes public relations, corporate communication, and integrated communication on advertising and marketing for the brand throughout the business acquisitions and the business insurance industry. He is also responsible for regulatory dialogue, communication on emerging digital channels, and net outreach. His governance will be the cornerstone integrity of LIC trust throughout the industry and will provide communication for every touchpoint for all the products at launch, regulatory shifts, and industry changes.
LIC’s rapid modernization, innovations, and business expansion necessitate a diversified and aligned strategic communication approach which, in Fr. Shenoy’s case, is a business imperative. He will be expected to enhance brand value in synergy with creative and communication construct agencies, advertising, and public relations teams to a communication construct that honors and strengthens the brand trust of legacy policyholders with the LIC, seamless transitioning to digital policyholders and customers.
This appointment is intended to communicate a new strategic vision. It is a shift in perspective to the evolving stakeholder-centric communication. This will enhance LIC’s leadership in the insurance industry in India to brand-building content systems, Bright Brain is where creativity meets conversion.
