CE DESK 
Pond’s teams with Disney’s Avatar: Fire and Ash for glowing, Na’vi-inspired skincare in India, featuring AR campaigns and limited-edition products for luminous beauty.
Pond’s India has forged an electrifying partnership with Disney’s Avatar: Fire and Ash, infusing skincare with the mythical allure of Pandora’s bioluminescent world. This collaboration launches a limited-edition skincare line inspired by the Na’vi’s radiant, elemental beauty, blending high-performance formulas with cinematic storytelling to captivate Gen Z consumers.
The collection features glowing serums, hydrating masks, and fire-infused creams mimicking Pandora’s fiery Na’vi landscapes and ash-kissed glow. Campaigns deploy immersive AR filters on Instagram and TikTok, letting users “transform” into Na’vi avatars while showcasing products that promise luminous, ash-free skin. Pond’s positions this as “skincare from the stars,” targeting urban youth craving fantasy-fueled self-care rituals amid festive seasons.
This tie-up elevates Pond’s from traditional creams to experiential beauty, leveraging Avatar’s massive Indian fanbase post-Way of Water’s blockbuster run. By syncing product drops with the film’s December 2025 release, Pond’s aims for viral buzz, blending Bollywood glamour with Hollywood spectacle for unprecedented engagement in India’s competitive skincare arena.
