CE DESK 
Peps Industries introduces the ‘Vivah Mattress’ through a creative wedding-set digital campaign celebrating comfort, togetherness, and the start of new journeys.
Peps Industries, India’s leading spring mattress brand, has launched its latest innovation—the Peps Vivah Mattress—with a vibrant wedding-themed digital campaign designed to appeal to newlyweds and couples starting their lives together. The campaign highlights the brand’s belief that every marriage deserves the foundation of restful sleep and shared comfort.
Set against the backdrop of traditional Indian wedding festivities, the digital film features relatable moments of post-wedding life, uniting cultural emotion with the brand’s promise of quality rest. The narrative positions the Vivah Mattress as a thoughtful wedding essential—symbolizing both emotional and physical comfort for newlyweds embarking on a new journey.
Through a blend of storytelling, social media engagement, and influencer collaborations, Peps aims to strengthen its emotional connection with young couples while reinforcing its leadership in the premium mattress category. The campaign also encourages gifting mattresses as an innovative, lifelong present for wedded couples.
