Pee Safe Launches ‘Hygiene Ki Aadat Banao’ Campaign to Promote Daily Toilet Seat Sanitization
CE DESK 
Pee Safe’s new DVC urges Indians to make toilet seat sanitization a daily habit, addressing invisible germs and promoting hygiene at home and public spaces.
As one of the most recognized brands in India in the hygiene and wellness sector, Pee Safe has introduced a new Digital Video Campaign (DVC) “ Hygiene Ki Aadat Banao, Pee Safe Ke Saath.” The campaign aims to fill the public knowledge gap about hygiene by advocating the daily rituals of sanitizing toilet seats to practice mental as well as physical hygiene in all aspects of life.
Many Indians certainly practice sanitizing public and shared toilets but the campaign has highlighted the issue of toilet seat sanitization in the hygiene of home. Pee Safe aims to correct the false belief that toilet seats, even toilet seats that are relatively visually clean, are alright.
The campaign as well attempts to educate men and children along with women about the practice of hygiene popular in public toilets and designed for private bathrooms. The campaign is in light of the increasing hygiene awareness and new practices that India is adopting.
Pee Safe takes a firm step in the direction of changing culture in India along with the preposition that toilet seats are pivotal in establishing hygiene for the whole of India. Pee Safe aims for the belief that hygiene is a religious matter that is a right for every citizen. Here are the above. steered Pee Safe’s new campaign as well as optimized SEO elements for the article about the new campaign.
Vikas Bagaria, Founder of Pee Safe, said, “Most people assume that if a toilet looks clean, it is safe, but in reality, the germs are invisible to the naked eye. As per studies, with India’s female workforce participation reaching 40.3% in 2023-24, women are increasingly balancing roles across varied environments. With this video, we want to highlight why sanitizing toilet seats should be a healthy habit at home, in workplaces, and in public spaces as well.”
