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bingo-mad-angles-acp-pradyuman-mystery-pickle-campaign
2 minutes read
  • Advertising

Bingo! Mad Angles Teams Up with ACP Pradyuman’s CID to Launch ‘Mystery Pickle’ Flavor

CE DESK July 22, 2025 0
Bingo! Mad Angles has unleashed an innovative campaign featuring the legendary ACP Pradyuman and his iconic CID...
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3 minutes read
  • Latest Launches

Renault India Rolls Out New Logo in Bold Brand Revamp

CE DESK July 22, 2025 0
Renault India launches a sleek new diamond logo as part of its ‘renault. rethink.’ campaign, debuting with...
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giffy-dishwash-ka-baahubali-katappa-sivagami-campaign
2 minutes read
  • Advertising

Katappa and Sivagami Fight Grease in Giffy’s New ‘Dishwash ka Baahubali’ Campaign

CE DESK July 22, 2025 0
Giffy dishes out a powerful new ad with Baahubali stars Sathyaraj and Ramya Krishnan. Watch how Katappa...
Read More Read more about Katappa and Sivagami Fight Grease in Giffy’s New ‘Dishwash ka Baahubali’ Campaign
NATIVE
2 minutes read
  • Latest Launches

Vineet Recriwal Launches The Native, A Strategic Brand Marketing & Communications Advisory

CE DESK July 22, 2025 0
Vineet Recriwal, a communications strategist with more than 20 years of experience, has started The Native, a...
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2 minutes read
  • People Movement

Patrik Antoni Appointed as CEO of IKEA India

CE DESK July 22, 2025 0
Patrik Antoni has been named the new Chief Executive Officer (CEO) of IKEA India, the largest Swedish...
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sudarshan-karandikar-joins-madison-media-loop-vice-president
2 minutes read
  • People Movement

Sudarshan Karandikar Appointed Vice President at Madison Media Loop

CE DESK July 22, 2025 0
Sudarshan Karandikar has been named Vice President of Madison Media Loop, the digital-first creative unit of Madison...
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nikita-aneja-joins-netflix-hr-business-partner
2 minutes read
  • People Movement

Nikita Aneja Joins Netflix as HR Business Partner, Bringing 15+ Years of Leadership Expertise

CE DESK July 22, 2025 0
Nikita Aneja has joined Netflix as a member of its HR Business Partnering team. This is a...
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3 minutes read
  • Latest

Not a Leak, But a Lesson: How JioHotstar Went Viral with a Cyber Awareness Twist

CE DESK July 21, 2025 0
JioHotstar recently pulled off a clever and creative campaign around the launch of its hit series “Special...
Read More Read more about Not a Leak, But a Lesson: How JioHotstar Went Viral with a Cyber Awareness Twist
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2 minutes read
  • Marketing

Raj Nayak Launches House of IP Venture Studio with YAAP Digital to Revolutionize Entertainment and Branded Experiences

CE DESK July 21, 2025 0
Raj Nayak, former COO of Viacom18 and founder of House of Cheer, has launched a bold new...
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3 minutes read
  • MarTech

How Predictive Analytics Is Powering Smarter Segmentation and Campaign Success

CE DESK July 21, 2025 0
Introduction Predictive analytics is transforming how marketers segment audiences and ensure campaign success in today’s data-driven landscape....
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traya-sunil-grover-hair-loss-myth-brand-film
2 minutes read
  • Advertising

Traya and Sunil Grover Bust Hair Loss Myths in New Campaign Film

CE DESK July 21, 2025 0
Traya, a top brand for science-based hair loss solutions, has teamed up with famous comedian and actor...
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Rashmika Mandanna Launches 'Dear Diary' - A Fragrance Brand Inspired by Memory and Emotion
2 minutes read
  • Latest

Rashmika Mandanna Launches ‘Dear Diary’ – A Fragrance Brand Inspired by Memory and Emotion

CE DESK July 21, 2025 0
Rashmika Mandanna, a well-known Indian actress and role model for young people, has started her own business...
Read More Read more about Rashmika Mandanna Launches ‘Dear Diary’ – A Fragrance Brand Inspired by Memory and Emotion
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2 minutes read
  • Latest

Triptii Dimri Joins Hrithik Roshan in HRX’s New Campaign “Built for Sweat, Designed for Life”

CE DESK July 21, 2025 0
HRX, India’s first homegrown fitness and lifestyle brand, has named Bollywood actress Triptii Dimri as its new...
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Cashfree Payments Appoints Priyam Jha as Associate Director of Product Marketing
2 minutes read
  • People Movement

Cashfree Payments Appoints Priyam Jha as Associate Director of Product Marketing

CE DESK July 21, 2025 0
Cashfree Payments, one of India’s top fintech and API banking solutions providers, has strengthened its leadership team...
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Simran Malik
2 minutes read
  • People Movement

Simran Malik Named COO of SJ Uplift Kabaddi to Lead Operations and League Expansion

CE DESK July 21, 2025 0
In a move that shows good strategic leadership, SJ Uplift Kabaddi has made Simran Malik the Chief...
Read More Read more about Simran Malik Named COO of SJ Uplift Kabaddi to Lead Operations and League Expansion
godrej properties limited
2 minutes read
  • People Movement

Sandeep Navlakhe Joins Godrej Properties as Chief Operating Officer – Pan India

CE DESK July 21, 2025 0
Sandeep Navlakhe has been named the new Chief Operating Officer for Godrej Properties Limited in all of...
Read More Read more about Sandeep Navlakhe Joins Godrej Properties as Chief Operating Officer – Pan India
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TVS Motor media mandate

TVS Motor has awarded its estimated ₹200 crore media mandate to Dentsu

Lodestar UM Bags Amazon Music’s Integrated Media Mandate in India

Lodestar UM Bags Amazon Music’s Integrated Media Mandate in India

BBDO India bags integrated creative mandate for DAAWAT India

BBDO India has won the integrated creative mandate for DAAWAT India

Burson, the global communications agency purpose-built to create value for its clients through reputation, today announced it has acquired Limbik Inc., the cognitive-AI company behind Decipher, Burson's predictive intelligence platform that forecasts how communications will resonate with audiences operating in more than 60 markets globally. The acquisition reflects Burson's continued investment in AI capabilities that help clients navigate reputation, communications and stakeholder trust in an increasingly complex information environment. Limbik and Burson co-developed Decipher’s proprietary IP over the past two years, giving Burson a first-mover position in AI-native audience intelligence within a broader product suite that also includes Sonar, Reputation Capital and The Fount. The acquisition brings Limbik's proprietary cognitive AI capabilities, engineering team and AI research team fully in-house, allowing Burson to accelerate product integration and development across its entire innovation suite. This enables the ability to capture the full value of the Decipher platform across the WPP network via WPP Open. "Decipher has become foundational to how we help clients build, protect and prove the value of their reputation in real time," said Corey duBrowa, CEO of Burson. "Bringing Limbik's team and technology on board at Burson lets us build solutions faster for our clients and own our future technology roadmap. This work isn’t a separate service line item anymore. It's foundational to every piece of client work we do, and it's how we help clients lead, not just adapt, in the intelligence era. This move ensures faster answers, sharper judgment and a predictive, ‘see around corners’ edge we can put directly in our clients' hands, no matter where in the world we're working or what problem we're helping them solve." Decipher forecasts how communications will resonate with audiences, predicting the virality and believability of messaging to determine impact before it reaches the market. The technology serves as the predictive engine behind Burson's AI-enabled ecosystem, powering the agency's work across GEO, Reputation Capital, Culture Up and influencer strategy. Limbik co-founders Zach Schwitzky and Josh Levin will join Burson as Global Head of Innovation, AI Platforms and Products and Global Head of Innovation, Clients & Growth, respectively reporting to Global Chief Innovation Officer, Chad Latz. The broader Limbik team will join Burson’s Innovation team to build and expand AI advisory and product capability across the entire company. "Every firm in the industry is guessing how audiences will react. We built the cognitive framework that knows," said Zach Schwitzky, co-founder and CEO of Limbik. "With Decipher, Burson didn’t just add a tool. It activated a model for how real audiences around the world respond to information. At Limbik, we set out to build the AI infrastructure that the world's most influential agency runs on and the intelligence behind how it shapes and protects reputation at scale. Burson understood that before anyone else, and this is what setting the standard looks like.” “With this acquisition, Burson continues building a standing innovation arm within our walls, designed to continuously generate, test and integrate new AI products across every practice, every geography and the entire communications and creative workflow," said duBrowa. "This is how we set the agenda for the industry - not by adapting to how AI changes communications but pioneering and proving what that change looks like.”

Global communications agency Burson has acquired cognitive AI company Limbik

Xiaomi

Ventes Avenues & SuperCTV partner with Xiaomi PatchWall for CTV ads

WPP Consolidates Ogilvy, VML & AKQA Into Unified Global Creative Powerhouse

WPP Consolidates Ogilvy, VML & AKQA Into Unified Global Creative Powerhouse

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