Ogilvy Appoints Parul Budhiraja as Executive Vice President
CE DESK 
Creative agency network Ogilvy has appointed seasoned brand strategist and marketing consultant Parul Budhiraja as Executive Vice President. She will bring her deep strategic expertise to lead integrated brand solutions, client partnerships, and strategic communications across the agency’s portfolio.
Budhiraja brings more than nineteen years of rich industry experience spanning brand strategy, consumer insights, marketing consultancy, and integrated communications across leading agency networks. Prior to joining Ogilvy, she worked for over two years as a fractional Chief Marketing Officer and strategic consultant from April 2024 to September 2026. During this consulting phase, she advised early-stage startups and emerging SMEs on brand positioning, marketing architecture, and go-to-market strategies. She also served as Principal Strategist at Branduits.
Earlier in her career, Budhiraja spent nearly three years at Cheil India as General Manager – Brand Strategy & Communication between November 2021 and August 2024, leading high-impact creative strategies for key technology and consumer accounts. Prior to Cheil, she spent close to six years at Contract India, rising to the position of Vice President. Over her career, she has built award-winning brand solutions for major national and global brands including Samsung, McDonald’s, Mars, Marico, Dabur, Bata, Veeba, BlueStone, Snapdeal, Naukri.com, Jeevansathi, and Vivo.
Her appointment comes as Ogilvy continues to strengthen its strategic leadership to deliver effective, culture-shaping campaigns for brands in an evolving media landscape. Budhiraja’s extensive background in consumer insights and brand narrative design positions her to drive sustained business growth for the agency’s clients.
