CE DESK 
Nykaa welcomes Neha Bhise from Reliance Brands as AVP-Marketing to strengthen brand strategy, digital campaigns, and customer engagement across beauty and fashion.
Nykaa, India’s leading beauty and fashion e-commerce platform, has appointed Neha Bhise as Assistant Vice President – Marketing. Joining from Reliance Brands, where she drove luxury and lifestyle brand growth, Bhise brings deep expertise in integrated marketing, consumer insights, and omni-channel strategies tailored for premium audiences.
In her new role, Bhise will lead Nykaa’s marketing initiatives, focusing on elevating brand storytelling, enhancing customer loyalty through personalized experiences, and amplifying digital-first campaigns across beauty, fashion, and wellness verticals. Her mandate includes leveraging data analytics to optimize content, influencer partnerships, and performance marketing for sustained growth.
With prior experience scaling brands at global agencies and retail giants, Bhise has a proven track record in launching category-defining campaigns that blend creativity with ROI-driven outcomes. At Nykaa, she aims to deepen Gen Z and millennial engagement amid rising competition in India’s beauty retail space.
Nykaa CEO Falguni Nayar emphasized Bhise’s retail marketing acumen as key to navigating evolving consumer trends. Bhise expressed enthusiasm for innovating at the intersection of beauty, tech, and culture to create memorable brand moments.
This hire bolsters Nykaa’s marketing firepower as it expands its omni-channel footprint and private labels. Disney executives emphasized how this stack empowers sports marketers during high-stakes moments, such as NFL playoffs, and sustains streaming ad revenue amid cord-cutting trends. As competition heats up with rivals like Warner Bros. Discovery, Disney positions itself as the AI ad tech leader for 2026’s $200B+ market.
