Netflix has appointed Kumar Kanagasabapathy as Director, Brand Partnerships, APAC

Netflix has named Kumar Kanagasabapathy as Director, Brand Partnerships for the APAC region, adding senior leadership strength to its growing advertising and partner ecosystem. Based in Singapore, he will be responsible for shaping brand partnership strategy across Asia-Pacific as Netflix continues expanding its advertiser-facing business.

The appointment comes after Kanagasabapathy’s long stint in senior strategy roles across major media networks, including his most recent position as APAC Chief Strategy Officer at IPG Mediabrands. His background in media strategy, planning, and brand growth makes him a strong fit for a role that sits at the intersection of content, commerce, and advertising.

Netflix has been steadily deepening its brand collaboration efforts as streaming platforms increasingly compete not only on content, but also on advertising potential. A leader like Kanagasabapathy can help brands connect with Netflix’s audience in ways that go beyond traditional media buying, opening up more creative partnership opportunities across the region.

For APAC, the role is especially significant because the market spans diverse countries, consumer behaviours, and brand expectations. That makes regional strategy important, particularly when partnerships need to balance local relevance with a global streaming platform’s scale and standards.

Kanagasabapathy’s move signals how important strategic brand partnerships have become in the streaming economy. As platforms like Netflix continue to build ad-supported models and broader business relationships, experienced leadership will be key to creating value for both brands and audiences.