Dentsu India has elevated Abhinay Bhasin to EVP – Product & Technology

Dentsu India has elevated Abhinay Bhasin to Executive Vice President – Product & Technology, marking a significant step in the network’s push toward stronger technology-led marketing capabilities. The move expands Bhasin’s responsibilities at a time when agencies are increasingly expected to combine creativity, data, and product thinking into one connected offering.

Bhasin’s promotion reflects the growing importance of product and technology functions inside modern agency businesses. In his earlier role as Senior Vice President – Product & Technology, he played a key part in building dentsu India’s Data & Technology function, helping shape tools and solutions that support client growth and operational efficiency. His elevation suggests that dentsu sees product innovation as a core driver of future differentiation

The appointment also highlights a broader industry shift. As brands demand more measurable outcomes, agencies are investing in data systems, automation, and tech-enabled solutions that can improve targeting, optimization, and decision-making. A leadership role like this can help bridge strategic planning with product execution, making marketing solutions more scalable and performance-oriented.

Bhasin returned to dentsu India in 2024 after working at ProfitWheel, and his background across product marketing and data solutions gives him a strong blend of commercial and technical experience. That combination is especially valuable in a market where agencies are under pressure to innovate quickly while staying commercially relevant.