NDTV Appoints Prashanti Moktan as Head of Instagram to Drive Social-First Storytelling
CE DESK 
NDTV has appointed Prashanti Moktan as Head of Instagram. The appointment comes as the news network accelerates its digital transformation, focusing on platform-native content, audience growth, and short-form video storytelling. In her new role, Moktan will lead NDTV’s editorial and growth strategy on Instagram while contributing to wider social media initiatives across the network.
Moktan brings over 13 years of extensive experience across digital journalism, content strategy, and social media growth. Before joining NDTV, she served as Senior Assistant Editor at Business Today, where she managed the publication’s social channels with a community of over 4.7 million followers. Under her leadership, Business Today’s monthly Instagram reach expanded to 100 million, while follower numbers grew by more than 200 percent. Her previous stints also include India Today, Inshorts, and NewsX.
At NDTV, Moktan will lead the development of innovative, social-first news formats. She will focus on visual storytelling, interactive reels, explainers, and real-time news packaging tailored for younger digital demographics. Her responsibilities include collaborating with broadcast and digital newsrooms to convert complex news developments into engaging social content.
The appointment highlights NDTV’s push to strengthen its presence where audiences increasingly consume news. With visual platforms playing a central role in breaking news and commentary, Moktan’s experience in scaling social reach will be key in driving deeper audience engagement for NDTV.
