MS Dhoni Joins ACKO as Investor and Brand Ambassador to Revolutionize Insurance in India
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MS Dhoni, Captain of the Indian cricket team and is one of the most trusted public figures in India, is now an investor and brand ambassador for ACKO, India’s fast-growing direct-to-consumer (D2C) insurance company. This partnership shows that Dhoni believes in ACKO’s goal of making insurance easier, more modern, and more focused on the needs of customers.
Dhoni made a smart investment in ACKO through his family office, Midas Deals Pvt. Ltd. This shows that he is very committed to the company’s goal of becoming India’s most loved insurance brand. His role goes beyond just promoting the brand; both Dhoni and ACKO leaders call this partnership “a meeting of mindsets,” based on values like putting the customer first, trust, simplicity, and bold innovation.
Dhoni, who loves cars, said that he has had trouble with insurance in the past and likes how ACKO makes things clearer and more open when they were previously confusing. He said that ACKO’s tech-first and easy-to-use processes are a good fit for what modern Indian customers want and need.
Varun Dua, the founder of ACKO, welcomed Dhoni by saying that his presence makes ACKO even more determined to “rewrite the playbook for insurance in India.” The company now has more than 70 million customers and handles more than 2 million claims each year. It is using technology and strong customer relationships to rethink insurance for health, motor, and travel.
This move comes after ACKO’s other big achievements, like being chosen as Tesla’s insurer in India. It shows how important celebrity investors and ambassadors are becoming in helping tech-driven financial services gain credibility and become popular in India. The partnership is expected to drive greater brand trust, visibility, and a resonant message about making insurance simpler and more accessible to all Indians..
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