Mother Sparsh’s #RecreateRituals campaign revives generational baby care rituals using modern, natural solutions with its Milky Soft Baby Range.
Mother Sparsh, a well-known brand in natural baby care, has started a touching online campaign called #RecreateRituals. The project combines old Indian ways of taking care of children with new, safe, and science-based methods.
The campaign aims to bring back old-fashioned ways of doing things that grandmothers and mothers used to do, like giving babies massages with milk and coconut oil or using home remedies for colic. Mother Sparsh encourages mothers to talk about these traditions that have been passed down through the generations and how they still affect how they raise their children today.
The Milky Soft Baby Care Range, which is made with milk and coconut oil, is at the heart of the campaign. These are two ingredients that are safe for sensitive baby skin. There are baby washes, lotions and creams in the line. They are all made to be gentle, nourishing and free of harsh chemicals.
There are three interactive parts to the campaign: user-generated content, influencer storytelling, and emotional moments between mothers and grandmothers. It shows that old rituals are not only still important, but also necessary in today’s fast-paced world.een technology, lifestyle, and banking in India.
Himanshu Gandhi, Co-Founder and CEO of Mother Sparsh, said:
“Through the #RecreateRituals campaign, we aim to bring back time-tested solutions that have stood the test of time. We’re celebrating the wisdom of generations while offering modern moms natural solutions for their babies.”
RecreateRituals is in line with Mother Sparsh’s vision of combining traditional care with modern technology to provide clean, effective, and culturally appropriate baby care products for today’s parents who care.
