To mark 22 years in India, Metro Wholesale partners with Intuitive Inc to roll out 3 DVCs for its Anniversary Sale, highlighting its journey and value for small businesses.
Intuitive Inc has been hired by Metro Wholesale India to come up with, design, and make three Digital Video Commercials (DVCs) to celebrate the company’s 22nd Anniversary Sale. This is part of the company’s 22-year journey. The goal of the campaign is to honour Metro’s long-standing relationship with India’s huge network of small businesses, kirana stores, and retailers, which has been key to its growth.
The three DVCs will focus on showing how valuable Metro is, from its bulk savings and wide range of high-quality products to its trustworthy partnerships. The campaign’s tone mixes thanks with celebration, which shows how committed Metro is to helping India’s retail community. Intuitive Inc. is in charge of the creative direction for the videos, which are meant to touch people’s hearts and get the word out about the anniversary deals that are still going on.
The visuals will be made for digital-first sites like YouTube, Instagram, and Facebook, and the messaging will be tailored for both city stores and regional wholesalers. The campaign will use storytelling to show how Metro has changed over the past 20 years, going from a wholesale store to a retail ecosystem enabler.
Metro’s digital engagement journey takes a strategic turn with this campaign, which shows that the company wants to stay relevant in a retail world that is changing quickly. Intuitive Inc. has a long history of making great brand films, so the 22 Years Anniversary Sale campaign is sure to strengthen Metro’s relationship with its core audience and bring in new business customers.
