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BBC Studios has partnered with Mediascope to expand its advertising reach in India, opening up exciting opportunities for brands to engage audiences across TV, digital, and connected platforms in Hindi, Tamil, and English. With access to BBC StoryWorks’ premium branded content, advertisers can craft compelling campaigns tailored to India’s diverse multilingual market.
BBC Studios has teamed up with Mediascope, a top media sales agency with more than 45 years of experience, to greatly increase its advertising presence in India. This partnership is a big step forward for BBC Studios. It uses Mediascope’s deep market knowledge to give Indian brands a unique chance to reach a wide range of BBC audiences across TV, digital, social, and connected platforms.
Opening Up Access to BBC’s Global and Regional Viewers
The partnership makes Mediascope the official commercial representative for BBC Studios’ ad solutions in India. This gives marketers access to a huge, multi-platform audience in India and among the Indian diaspora. The partnership between BBC Studios and Mediascope will make it easy for brands to run campaigns that get people involved and tell stories they can trust.
Indian advertisers can now reach people in three major languages: Hindi, Tamil, and English. This lets them create targeted campaigns for different groups of people. It’s a big plus at a time when language diversity and regional differences are important for effective brand communication.
Better creative content and solutions
Advertisers can use BBC StoryWorks, the BBC’s famous branded content powerhouse, as part of this partnership. This is a great feature. Brands can get award-winning story formats and new campaign ideas from industry experts through custom content made for both TV and digital channels.11
John Williams, VP Asia Ad Sales, BBC Studios, said,
“We are happy to begin working with Mediascope in India, a country that has continued importance for BBC Studios Asia. It is the BBC’s DNA that drives our future and attracts large and valued audiences. We are in a privileged position to work with Mediascope to offer bespoke TV and digital solutions for commercial clients.”
Marzban Patel, CEO and Founder, Mediascope, said,
“The BBC has extensive coverage across India in three powerful languages: Hindi, Tamil and English. It reaches a vast audience with reporting that is both local in relevance and global in impact. This partnership gives Indian advertisers a rare opportunity to connect with a multilingual, influential audience at scale.”
As India’s media becomes more fragmented and data-driven, this move gives brands the reach, credibility, and creative power they need to stand out. Advertisers can expect better targeting, more content options, and measurable results when they use Mediascope to access BBC Studios’ premium inventory. This is all backed up by the BBC’s long history of trust and Mediascope’s campaign expertise.
This partnership sets a new standard for Indian and international advertisers who want to connect with India’s changing audience in a strong way.
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