CE DESK 
Marico Limited names FMCG veteran Vikram Karwal as new CMO, bringing 22 years of experience from Mondelez to lead marketing for Parachute, Saffola, and Livon brands amid growth push.
Marico Limited, the powerhouse behind Parachute, Saffola, and Livon, has appointed Vikram Karwal as its new Chief Marketing Officer (CMO), effective immediately. With over two decades of experience in consumer goods and digital innovation, Karwal brings proven expertise from roles at Unilever and Reckitt, where he spearheaded category-defining campaigns and e-commerce transformations.
Karwal’s mandate focuses on amplifying Marico’s portfolio across hair care, wellness, and personal care segments amid rising digital consumer trends. He joins at a pivotal time, as Marico reports robust Q2 FY26 growth driven by premiumization and rural recovery. His vision emphasizes data-driven storytelling, AI-powered personalization, and sustainable branding to capture India’s evolving $30 billion beauty market.
“Marico’s iconic brands deserve bold, future-ready marketing,” Karwal stated. “I’ll leverage tech and consumer insights to fuel innovation and loyalty.” Chairman Harsh Mariwala praised the hire: “Vikram’s strategic acumen will accelerate our digital-first ambitions.”
This leadership move signals Marico’s aggressive push into Gen Z preferences, blending tradition with modernity. Investors reacted positively, with shares ticking up 2% post-announcement. Karwal’s tenure promises refreshed narratives for Parachute’s natural hair revolution and Saffola’s heart-health crusade.
