Marico Raises Stake in Plix Parent to 84.09% for Rs 1,012 Crore
CE DESK 
FMCG major Marico Limited has raised its stake in Satiya Nutraceuticals Private Limited, the parent company of plant-based nutrition and wellness brand The Plant Fix–Plix, to 84.09% on a fully diluted basis after acquiring an additional 24.09% stake for Rs 1,012.03 crore.
According to regulatory filings, Marico acquired the shares from Plix founders and certain other investors. The transaction increases Marico’s aggregate investment for its 84.09% holding to Rs 1,392.07 crore, implicitly valuing the digital-first wellness company at approximately Rs 4,200 crore.
The acquisition follows definitive agreements where Marico initially bought a 60% stake in Satiya Nutraceuticals between 2023 and 2025. Under the multi-stage agreement, the consumer goods maker plans to purchase the remaining 14.09% stake by July 2027 for a base consideration of up to Rs 592 crore, alongside milestone-linked performance payouts.
Founded by Rishubh Satiya and Akash Zaveri, Plix offers clean, plant-based nutrition and personal care products across functional wellness categories, including effervescent drink tablets, plant proteins, weight management solutions, and hair and skincare products.
Marico stated that deepening ownership in Plix expands its total addressable market in high-margin, value-added foods and preventative wellness, accelerating its strategic diversification beyond traditional hair oils and edible oils.
Alongside the transaction announcement, Marico reported positive Q2 business updates, forecasting double-digit consolidated revenue growth and mid-twenties operating profit expansion driven by healthy volume growth across domestic and international markets.
