Aarti Yadav Exits Tata Consumer Products After 7-Year Stint
CE DESK 
Aarti Yadav has moved on from Tata Consumer Products, where she led communications across the company’s food and beverages portfolio. she worked on communications for both iconic and emerging brands, while driving reputation-building initiatives, strategic partnerships and integrated communication campaigns.
During her tenure, Yadav led communications for both iconic and emerging brands across Tata Consumer’s diverse portfolio, including Tata Tea (national and regional blends), Tata Salt (national, regional, and premium variants), Tata Sampann (spices, pulses, staples, ready-to-cook), Tetley Green Tea, Tata Coffee, Nourishco (Himalayan waters and beverages), Tata Soulfull (millet-based products), and digital-first D2C brands like Simply Better, Sonnets Coffee, and Organic India. She was responsible for brand and consumer PR, crisis management, advocacy, media relations, and influencer engagement across these categories.
Yadav drove reputation-building initiatives, strategic partnerships, and integrated communication campaigns that earned industry recognition. Her work included award-winning campaigns such as the Tata Tea Premium #DeshKaKulhad collection supporting Indian artisans, Tata Tea’s #NotYourRegularCoffee campaign featuring rising Bollywood stars Abhay Verma and Pratibha Ranta, and various Tata Sampann and Tata Soulfull launches that highlighted authentic, clean-label positioning.
With over 15 years of experience, Yadav began her career as a broadcast journalist before transitioning into corporate communications. Her journalism background includes roles as Senior Correspondent at Times Network (Times Now), where she covered entertainment and lifestyle news, and as News Correspondent and Lifestyle Correspondent at NewsX and TV9 Maharashtra, anchoring shows and interviewing Bollywood and international celebrities.
Before joining Tata Consumer in August 2019, she was Senior Manager at Publicis Groupe from April 2016 to August 2019, handling consumer and entertainment PR for clients like P&G, Marico, Cipla, Godrej, and Parag Foods. During this period, she led award-winning campaigns including the Pampers Preemie Diaper India launch (Gold Winner at SABRE South Asia Awards 2019, Bronze at International Business Awards 2019), Cipla ActivKids Immuno Booster (Silver at PR Weeks Asia 2018), and Marico’s Set Wet and Parachute Advansed campaigns (Silver at International Stevie Awards 2018).
Her next move has not yet been disclosed.
