KRAFTON and Dentsu Creative Isobar Launch Campaign Encouraging Gen Z to Make BGMI Their First App Download
CE DESK 
KRAFTON and Dentsu Creative Isobar have introduced a vibrant campaign targeting India’s Gen Z, using humor and meme culture to make BGMI the top choice for new smartphone users. The campaign features five short videos highlighting BGMI as a cultural and daily reflex.
KRAFTON along with Dentsu Creative Isobar has also launched a colorful campaign that invites gamers to select battles ground mobile India (BGMI) as the first app to be installed.The advertisement will resonate with the Gen Z population in India through the use of humor, meme culture, and relatable stories that will make BGMI an inseparable part of the mobile-first lifestyle.
The campaign is implemented in the form of a series of five small videos with exaggerated yet funny ordinary situations in which BGMI plays the main role.They involve entertaining elevator fights all the way up to party engagements like getting a job or housewarming, and thus BGMI is a logical app recommendation amongst the young generation.
To draw upon the Gen Z ethos, the campaign makes BGMI not just a game but a cultural phenomenon and a daily reflex of the digitally native group.The content to be shared will be snappy such that it attracts individuals to their feed intuitively across social networks.
BGMI has more than 230 million downloads in India and is already established in the non-gaming segment of youth identity and expression. This campaign highlights the way KRAFTON and Dentsu Creative Isobar think about the real life experience of players to encourage them to meet, communicate and play BGMI in real life. The project will aim at engaging the fast-growing audience of gamers in India on a more personal level.
About The Author
