CE DESK 
XL DOOH, Eyetalk Media Ventures’ premium network, powers Kotak Mahindra Bank’s Infinity Metal Debit Card OOH campaign across Delhi and Gurugram screens, targeting affluent commuters.
Kotak Mahindra Bank launched a high-impact digital out-of-home (DOOH) campaign for its Infinity Metal Debit Card across the XL DOOH network in Delhi and Gurugram, targeting affluent professionals amid peak urban commute hours. The visually striking creatives dominate premium screens at malls, airports, metro stations, and highways, showcasing the card’s sleek stainless steel construction, lifetime validity, and exclusive perks like lounge access, golf privileges, and accelerated rewards on luxury spends.
The Infinity Metal Debit Card caters to Kotak’s premium Imperia and Privy League customers, blending physical prestige—a weighty metal form factor versus plastic—with digital sophistication via NFC payments, UPI interoperability, and real-time transaction alerts. Campaign messaging emphasizes “Elevate Everyday,” positioning the card as a status symbol for HNIs who demand seamless sophistication across travel, dining, and e-commerce. Dynamic DOOH formats rotate visuals of the card’s laser-etched design against lifestyle backdrops—private jets, fine dining, supercar garages—driving footfall to nearby Kotak branches and app downloads.
Strategic Delhi-NCR rollout leverages the region’s 20% share of India’s HNI population and Rs 2 lakh crore credit card market. XL DOOH’s geo-fencing triggers personalized mobile retargeting, funneling viewers to Kotak’s metal card upgrade portal with zero annual fees for select accounts. This follows Kotak’s digital push, including 811 zero-balance accounts and wealth management integrations.
The campaign amplifies Kotak’s premiumization strategy amid RBI’s debit card liberalization, competing with HDFC Infinia and ICICI Sapphiro metal offerings. By dominating sightlines during rush hours, Kotak converts visibility into vanity upgrades, reinforcing its leadership in aspirational banking for India’s upwardly mobile elite.
Agency:Â XL DOOH (Eyetalk Media Ventures’ large-format DOOH division) handled the outdoor execution for Kotak Mahindra Bank’s Infinity Metal Debit Card campaign, live across Delhi and Gurugram networks as shared by Gautam Bhirani on LinkedIn.
