KBC Season 17 Returns with 26 Sponsors: Celebrating 25 Years of the Iconic Quiz Show
CE DESK 
KBC Season 17, hosted by Amitabh Bachchan, kicks off with 26 sponsors, marking 25 years of India’s favorite quiz show on Sony Entertainment Television.
Kaun Banega Crorepati (KBC) Season 17 has made a grand return to Indian television, premiering on August 11, 2025, with an impressive roster of 26 sponsors backing the iconic quiz show. This milestone season celebrates 25 years of KBC, reinforcing its position as a culturally significant and trusted platform for knowledge and empowerment.
The new season is supported by major brands, with Maruti Suzuki and the Aditya Birla Group joining as Co-Presenting Sponsors. The State Bank of India serves as the Banking Partner, while the Reserve Bank of India is a Special Sponsor, underscoring KBC’s deep association with trust and empowerment.
The brand lineup extends across sectors with “Co-Powered By” sponsors including UPI, Ultratech Cement, Stable Money App, Asian Paints, and Gowardhan Ghee, representing digital finance, construction, technology, and FMCG industries. Special Partners such as Patanjali Dant Kanti, BHIM Payments App, Polycab India, Dr. Fixit, Vida by Hero Motocorp, and WinZO Games further diversify the sponsorship landscape.
Associate Partners involve a wide range of renowned companies like Amazon India, Kalyan Jewellers, Godrej & Boyce, Laxmipati Sarees, Groww, LIC, NSE, Plasto Tanks and Pipes, Aashirvaad Select Atta, Director’s Elaichi, and Bikaji, showcasing KBC’s pan-India consumer appeal.
Amitabh Bachchan continues his iconic role as host, bringing warmth, charisma, and deep audience connection, which has been central to the show’s appeal for over two decades. This season’s campaign, “Jahan Akal Hai Wahaan Akad Hai,” emphasizes confidence, intellect, and pride in knowledge, aligning with the aspirations of a modern, knowledge-driven India.
KBC Season 17 airs Monday to Friday at 9 PM on Sony Entertainment Television and streams simultaneously on SonyLIV, making it accessible to audiences nationwide and globally. The show blends entertainment, inspiration, and life-changing opportunities, engaging viewers with challenging questions and compelling contestant stories.
With an unprecedented number of sponsors from diverse sectors supporting the show, KBC Season 17 sets new benchmarks for brand engagement and content synergy in Indian television.
