Kaushik Chakravorty Joins Vritti IMedia as Head of Strategy & Alliances

Vritti IMedia names Kaushik Chakravorty as Head of Strategy & Alliances, drawing on 30+ years in media to fuel rural DOOH and digital growth.

Vritti IMedia, a key player in India’s content production and integrated marketing solutions, announces the appointment of seasoned professional Kaushik Chakravorty (KC) as Head of Strategy & Alliances.​​

Chakravorty’s career exceeds three decades in integrated marketing, agency leadership, and client partnerships. He previously managed operations at Starcom MediaVest Group, overseeing Out-of-Home brands Navia and Vector as Group COO. His roles also included Executive Director at Enhance and positions at Primesite under Mudra Communications, The Times of India Group, and 3M India, where he advanced sales strategies and ambient media innovations.​

Vritti IMedia operates within the Vritti Group, a three-decade-old conglomerate specializing in IT solutions, rural marketing, Digital Out-of-Home (DOOH), and BTL activations. Pioneers in Audiowala Bus Stand networks across eight states, the group reaches millions through digital screens and audio at over 575 bus stands, focusing on rural and semi-urban advertising. Recent expansions include 360-degree digital media under Mindwave Media, enhancing experiential marketing and events.​

Chakravorty will lead strategic alliances, portfolio expansion, and innovative solutions in India’s dynamic digital landscape. His Mumbai-based company leverages regional networks for advertising and entertainment collaborations. This hire supports Vritti’s growth in SEO-driven campaigns, e-commerce integrations, and data-focused branding amid rising rural DOOH demand.​​

The appointment positions Vritti IMedia to strengthen its leadership in content-to-commerce transitions and cross-industry partnerships.