Jindal Stainless Launches Diwali Campaign ‘More Than Just Change’ Celebrating Tradition and Legacy

Jindal Stainless’s Diwali campaign ‘More Than Just Change’ highlights the emotional value of coins, symbolizing trust and heritage this festive season.

Jindal Stainless has released its latest Diwali campaign titled ‘More Than Just Change.’ The campaign illustrates the significance of everyday coins. The campaign highlights the idea that coins are symbolic of more than just currency. They are tokens of blessings, memories, and the values of the generations. Diwali, a time of trust and tradition, is the perfect time to reflect upon and embrace the value of this everyday object.

The campaign uses emotional storytelling to draw the audience’s attention to the everyday, unsung experiences that strengthen familial and communal bonds. Set against the festival of lights for the Diwali celebration, the campaign connects coins and the transactions of coins to the more interpersonal and important human experiences.

The campaign ‘More Than Just Change’ continue to strengthen the Jindal Stainless brand and its values of reliability, legacy, and durability. The campaign encourages the audience to recognize the important role simple gestures and traditions play during the festive season.

The campaign has a digital launch and aligns with Jindal Stainless’s broader marketing goal of engaging more meaningfully with its audience using innovative culturally relevant stories that are respectful of tradition.

Head – Corporate Communications, Jindal Stainless, Ms Sonal Singh said, “For us, the focus was to take the conversation beyond the product and talk about purpose. Coins have always held deep emotional value in India, anchoring both everyday moments and special occasions. We wanted to celebrate stainless steel as a material that, like these coins, symbolises trust, longevity, and shared legacy.” 

Co-Founder, Social Panga, Gaurav Arora, said, “Extending our long-standing relationship with Jindal Stainless, we wanted to continue moving away from functional communication on the year’s largest festival. And hence the idea of showcasing ‘value that endures’ took shape of the story that puts coins at the center of everything Diwali. It bridges everyday traditions with the timelessness of stainless steel.”