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JBL unveils next-gen audio range and festive cultural campaign, featuring immersive soundbars and innovative audio tech for celebrations in 2025.
JBL celebrates the 2025 upbeat season with the launch of the next-generation audio range along with an audio-visual innovative campaign. JBL unveiled a next-generation series of soundbars with five models aimed at providing rich detailed sound experiences at home. The flagship soundbar of the series, JBL Bar 1300MK2, together with the rest of the models, incorporates Harman’s MultiBeam 3.0, Dolby Atmos®, DTS:X, and AI Sound Boost which offers cinema sound grade audio for the living room.
The festive campaign accentuates JBL’s commitment toward the quality of sound for the new products with the aim of celebrating and entertaining during this season. The soundbars of the new Bar series are tailored to unmanaged and premium surround sound needs through wireless detachable speakers, allowing users a seamless customized audio experience.
The campaign focuses sound quality on the brand’s speakers and running a holistic smart home, highlighting JBL’s commitment to blending innovative effortless lifestyle technology. JBL’s leadership on innovation of audio technology is proven with features like SmartDetails for subtle audio reproduction, PureVoice 2.0 and improved connectivity.
The festive launch bolsters JBL’s product portfolio as well as strengthens its brand presence during an important retail period. Through its cultural campaign, JBL leverages the celebration of music and movies along with treasured moments, fostering togetherness through impactful and immersive sound experiences. JBL’s festive campaign amplifies joy and connection in every home as the new product range invites consumers to dive into next-level audio entertainment.
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