Colour cosmetics brand Hyue appoints ZeroFifty MediaWorks as its Agency of Record to lead brand strategy, creative communication, and content design for its next phase of growth.
Hyue, a rising name in the colour cosmetics industry, has appointed ZeroFifty MediaWorks as its Agency of Record (AOR). The partnership marks a strategic move for the brand as it seeks to strengthen its presence in India’s competitive beauty space through focused storytelling and innovative content.
As Agency of Record, ZeroFifty MediaWorks will be responsible for shaping Hyue’s overall brand strategy, driving creative communications, and crafting compelling content design that resonates with modern consumers. The agency’s creative and digital expertise will support Hyue’s mission to connect more deeply with beauty enthusiasts and trend-conscious audiences.
With a growing market of highly discerning and digitally savvy consumers, the cosmetics industry demands sharp, standout branding and consistent narrative-driven marketing. Hyue’s collaboration with ZeroFifty MediaWorks is aimed at not only driving awareness but also establishing a strong emotional and aspirational connect with Gen Z and Millennial consumers.
The appointment comes as Hyue expands its product lines and prepares for the next phase of brand activation and category disruption. The creative mandate includes brand positioning, campaign ideation, digital storytelling, social media content, and influencer strategies.
By partnering with ZeroFifty MediaWorks, Hyue is signaling its commitment to bold identity-building and innovation-led branding in the ever-evolving world of beauty and cosmetics.
