Havells Turns Delhi-NCR Billboard into a Premium Showcase for Its Craft Kitchen Range
CE DESK 
Havells India has launched a striking 3D static out-of-home campaign in Delhi-NCR to introduce its new Craft range of kitchen appliances. The execution uses dimensional structures, physical extensions, and integrated lighting to create a premium visual experience for commuters travelling through one of the region’s busiest corridors.
Mounted along the high-traffic DND Noida route, the outdoor installation gives the featured products a lifelike, protruding appearance. The use of three-dimensional elements transforms the conventional billboard format into an immersive product showcase, allowing the appliances to stand out from the surrounding outdoor advertising clutter.
The campaign carries the message ‘Crafted for Elegance’ and features a selection of Havells kitchen products, including a mixer grinder, hand blender, electric kettle, and cookware. By presenting the appliances through a design-led outdoor format, the campaign highlights the Craft range’s focus on contemporary aesthetics, functionality, and premium styling.
Integrated illumination allows the installation to remain visible after sunset, helping extend its impact across different commuting hours. The lighting also adds depth to the structure and reinforces the campaign’s premium visual language, turning the billboard into a recognisable landmark for people travelling between Delhi and Noida.
The campaign has been conceptualised and executed by Posterscope India, with Sakshi Advertising Company serving as the production partner. Sakshi Advertising managed the large-format installation and worked to ensure that the physical execution reflected the refined look and finish associated with the Craft range.
The outdoor initiative builds on Havells’ recent focus on design, innovation, and technology-led product storytelling. The Craft series has been positioned around a unified design language for modern kitchens, combining visual consistency with features intended to make everyday cooking more convenient.
For Havells, the campaign demonstrates how static outdoor media can be enhanced through construction, lighting, and product-focused design. Instead of relying only on a printed visual, the brand has used the billboard’s physical form to communicate the range’s elegance and dimensionality. The execution shows how creative OOH formats can generate attention, improve product recall, and bring premium appliances closer to consumers in high-footfall public spaces.
