Chheda’s Elevates Branding With Kinetic Billboard
CE DESK 
Chheda’s has taken its branding beyond the screen with a kinetic billboard that brings its Modak box to life across Mumbai during Ganesh Chaturthi 2026. The outdoor advertising installation uses movement, scale and 3D design to place the product at the centre of the campaign.
The billboard features a large Chheda’s Modak box built into the structure. The box slides in and out, revealing an assortment of modaks in different colours and shapes. This product reveal transforms a regular hoarding into an interactive-looking brand experience for passing commuters.
The campaign carries the message, “Perfect Mithaas for Bappa and You!” The idea connects the brand’s festive offering with the cultural importance of modaks during Ganesh Chaturthi. It also uses a familiar celebration to create stronger emotional relevance for consumers.
Chheda’s launched the kinetic out-of-home campaign as part of a wider Maharashtra festive push across Mumbai, Pune and Nashik. Its Modak range includes a 21-piece Kesar Modak pack and an 11-piece assorted pack featuring Malai, Kesar and Rose flavours.
The Mumbai activation is supported by the brand’s presence at Lalbaugcha Raja. In Pune, Chheda’s is using full-wrap branding on electric buses, while Nashik features visibility at Nashikcha Raja. Together, these touchpoints extend the campaign from static brand awareness to high-impact experiential marketing.
By integrating a kinetic motor into the billboard structure, Chheda’s demonstrates how traditional OOH advertising can use physical movement to capture attention. The campaign makes the product visible, memorable and closely linked to the festive mood.
