Nagessh Pannaswami, who started the well-known advertising agency Curry Nation, has made a big impact with his new book, “From Commodity to Brand.” The book was officially released at an event at Mumbai’s Title Waves Bookshop that drew well-known people from the advertising and entertainment industries. Nitesh Tiwari, a well-known filmmaker and ad creative, was there to do the honours.
There are a lot of businesses in India’s market that sell rice, spices, steel, or dairy, and their products could easily get lost in the crowd. In this new book, Pannaswami draws on his years of experience to give entrepreneurs and marketers who want to stand out practical advice. The book is meant to be a hands-on guide for these kinds of businesses to go from being unknown to having a strong, memorable brand identity.
“From Commodity to Brand” is different from other branding books because it is based on real-world knowledge. Pannaswami adds stories from the trenches to the story to show how changes in packaging and creative brand stories can turn everyday items into household names. He takes readers through exercises that help them figure out what makes their product special and encourages business owners to move away from price-based marketing and towards marketing that focusses on real value.
When the book came out, leaders in the field backed this method. Nitesh Tiwari, who was there, praised the book for its focus on practical advice made just for startups and owner-managed businesses. He said that the Indian economy still depends a lot on commodities and that this playbook encourages business owners to think big and act with confidence.
Branding is often linked to tech and lifestyle goods, but the commodities sector has rarely been in the news. Pannaswami’s book goes against this idea and says that the right creative vision can help even simple products connect with customers on an emotional level and stand out in crowded markets.
“From Commodity to Brand” is available on Amazon, Flipkart, and Meesho, making it easy to switch from a commodity to a brand. Because it is so widely available, business owners all over India can use its ideas to start on the path to success and recognition.
Nagessh Pannaswami’s new book comes at a good time for people in a country where thousands of businesses are trying to get people’s attention. It shows entrepreneurs and marketers how to improve their brands and promises to motivate the next generation of Indian business success stories.
