Eveready Appoints The Minimalist as Digital Agency Partner for Brand Transformation

Eveready names The Minimalist as its digital agency partner, combining creative strategy and digital innovation to build a refreshed brand identity and deeper consumer engagement across digital platforms.

Eveready Industries India has appointed The Minimalist as its digital agency partner, marking a significant step in aligning Eveready’s enduring heritage with cutting-edge digital creativity and strategy. The Minimalist, known for its inventive campaigns and data-driven approach, is set to revitalize the brand’s digital footprint, helping Eveready deepen its connection with today’s tech-savvy consumers while honoring its longstanding legacy of trust.​

With this partnership, The Minimalist will take charge of Eveready’s entire suite of digital operations, ranging from online brand communication to content creation, social media management, and digital campaigns. The collaboration aims to create a dynamic narrative that merges Eveready’s iconic status with cultural relevance, modern content, and a focus on engaging storytelling designed for virality across platforms.​

Drawing on The Minimalist’s track record with marquee brands and its expertise in performance-led digital solutions, Eveready looks to amplify its market position in the energy and battery sector by connecting with emerging audiences in impactful ways. The move highlights a forward-thinking digital transformation strategy, with both companies aiming to blend creative reach and measurable business impact in the evolving digital ecosystem with the most resonating and brilliant stories ever told and campaigns ever designed.